What do we learn about modern society from the film "Joneses"?

This film reveals our weakness to advertisements, particularly stealth marketing. Many people will buy a product if it's presented with something they like. In the film, Larry starts to envy relationship Steve has with Kate. As a result, he buys products, that his friend has, believing it will make his own life as good as Steve's. Spectator, after watching this film, can learn how advertisements affect people and be more aware of such tricks.